On the can label I created, I used text boxes, a watermark, and a caption. The text boxes are on the middle of the label, and I used them to add information about the product without simply pasting a bunch of text there. This makes the can more interesting to look at, while also splitting up the information into smaller, more readable chunks. The caption is inside of a spiked bubble next to the picture of the Dilophosaurus; that is there to describe him a bit more, as well as cause the viewer's eye to be more likely to first go towards where the bubble and the dinosaur are. Lastly, I added a watermark of a jungle scene in the background of the label, because it's much more interesting than a plain white one, and it adds more of a prehistoric theme to the label.
On the special event ticket, I used reverse text and a sidebar. The reverse text is on the edge of the ticket, and is used to make the title of the event easier to read and more attractive in general. The sidebar contains the technical information about the event, i.e. the event's title, location, and date. Separating this information into a small sidebar allows there to be more room for the "ad" part of the ticket, and also allows the more important information to have it's own little corner on the ticket.
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